No. 134: Chocolate Celebration
“He showed the words ‘chocolate cake’ to a group of Americans and recorded their word associations. ‘Guilt’ was the top response. If that strikes you as unexceptional, consider the response of French eaters to the same prompt: ‘celebration’.”
― Michael Pollan, In Defense of Food: An Eater’s Manifesto
I know that most of us carry around emotional baggage tied to food and that there are plenty of French women (and men) who see food as the enemy, but I do find this cultural difference between the above word associations thought-provoking.
It does my body good to luxuriate in an exquisite piece of chocolate or share an artisanal pastry in a special moment, in the right atmosphere, rather than guiltily guzzling down a dozen of quelque chose in front of my computer.
After 2 ½ years in France, I’m getting better and better at thinking of chocolate (and other foods) as a celebration and choosing smaller portions and higher quality foods over huge and highly processed junk.
Old habits die hard, but I find that this particular bad habit is easier to break en France.

…a much smaller, and far more expensive and delicious gâteau au chocolat (55€-$75), one could only afford for a true celebration…
Vocabulaire
en France: in France
quelque chose: something, anything