I licked a few more windows this week, but this time exclusively at Printemps. Their windows are sponsored by Prada, oh la la!
They tell less of at story than the windows at Galeries Layafette, instead they combine adorably Prada-dressed or adventure-bound Teddy Bears with luxury products.
More fun than looking at the windows was watching the little children react and see the wonder and excitement in their faces.
lèche-vitrine: window shopping (literally, licking the windows)
Printemps: one of the largest department stores in Paris (literally, spring)
This Christmas with the help of celebrated designers, les grands magasins in Paris have succeeded again in creating magical Christmas windows.
Every December I have been in France, I have spent hours gazing at these fairytale windows, and this year is no exception. At least one day a week I’m out and about licking the gorgeous Christmas windows (lèche-vitrines). The French really know how to dress a window, and I just can’t get enough.
This year’s theme is, “Once upon a Christmas…Before the Clock Strikes Twelve”.
The windows chronicle the journey of rag doll Lilly and a cuddly Teddy Bear as they try to get to Christmas before the stroke of midnight. Their adventure involves meeting and playing with hundreds of furry friends, most notably spirited mice and ritzy monkeys dressed and ready for any escapade, especially ones involving pocket watches and clocks. The windows are whimsical and dreamlike and tempt even the most curmudgeony of the French to crack a smile, find a glimmer of hope and remember the joyful anticipation of being a child at Christmastime.
lèche-vitrines: window shopping (literally, licking the windows)
les grands magasins: department stores